Beauty Really is in the Eye of the Beholder.

Walking the streets of Seoul, Korea is what I imagine walking the runway during Fashion Week feels like.  Almost every person you walk past is dressed to the nines, with their perfectly imperfectly tailored blazers and dresses, to their trendy but classic sneakers, and clean haircuts, all with some slouchy, sporty ease.

For women, the trend I saw the most was baggy jumpsuits and pants.  The bigger and baggier the better!  I bought these at the Dongdaemun Market.

IMG_0113

The closest aesthetic I’ve found here is Roolee https://roolee.com/ and Zara https://www.zara.com/us/.

On to makeup…  We’re starting to see some Korean skincare and makeup products here in the States, but Korea’s trends differ so much that people immediately knew I was American, just from my hair and makeup (even before they heard my thick American accent).

Below are some of the most notable differences I saw.  *Disclaimer:  The following is not meant to stereotype or overgeneralize.  I am commenting on certain techniques, just as examples.

AMERICA| KOREA
Eyelash extensions | Barely one coat of mascara on natural lashes
Self-tanner | Parasols and SPF 100
Full-face makeup | BB and CC creams
Contour & blush | No contour & a hint of blush
Long, curled hair | Short, blunt lobs
Darker, shaped brows | Lighter, straight brows
Matte face | Dewy face
Nude lips | Glossy lips

Here are some side-by-sides of American makeup vs. Korean makeup:

Tina Yong
YouTube vlogger Tina Yong
Image: Alyssa Spears / Pinterest MG Hair and Makeup / Pinterest
Image: Farah Siddiqui / Pinterest Mehak Khan / Pinterest

For hair, this is what I saw most on women:

About 99% of men between the ages of 18 and 40 had this same exact cut, and apparently it’s called the “two block haircut”:

Hope you enjoyed~!

xo Nina

2 Comments Add yours

  1. Really enjoyed this, thank you! I really like the popular Korean fashions but not sure if I could pull them off in the U.K or not! Also, everyone seems to have amazing skin!

    Liked by 1 person

    1. Nina Kim says:

      Glad you enjoyed! I really think these trends will start spreading all over the world, and the good news is that the baggy, slouchy pants/jumpsuits are so flattering on all different body types. If you’re unsure, I’d suggest starting small to test the waters. 🙂 And they really are crazy about their skincare over there!

      Like

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